One of the basic but the most important steps you have to take while preparing your search engine optimisation strategy is keyword research. It is very important to use proper tools and find the phrases that are both descriptive to your business and popular within search engines. You have to include what is the local and global ranking of each keyword, depending what is your target market, also you have to choose ones that are relevant to content of your pages.
It is advisable for the beginning to select approximately 8 keywords and decide which are primary and which are secondary.

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