When you want to stand out in the online business world you don’t just end up after building your website — no! Having a website is not the end point but actually that is the beginning of many opportunities that lie ahead. Did you know that there are 4.95 billion people around the world who are using the internet nowadays? That just translates to 4.95 billion chances of getting ahead and making an impact from your website alone.
This blog will tell you the top secret in making that happen. Ready to take off? 🚀
Reading and writing are underrated in schools. But, in marketing, it’s where you make sales. It’s where you land more leads. And that is what every business owner has to understand — that blogging is what it all takes.
It’s not just about scribbling and publishing your thoughts and what you want to serve to your clients. It takes a little research, a little analytical and critical thinking skills and a whole lot of interpersonal empathy and connection.
How can we actually maximize blogging in our business?
Check out the curated tips for you to promote your business in your chosen platform.
- Goal Setting
Setting your objectives helps you get a clear vision of where you want your business to be. It is like a compass that directs you to the right end of the tunnel. If you have something at the back of your mind, you are half way where you want your company to be. You can ask certain questions like:
- What is this blog for?
- Is it to connect to a new audience?
- Is it to engage with existing ones?
- Is it to promote a new product or service?
- Or is it to celebrate a new milestone for the business?
Whatever that objective is, that is valid. What matters is that you understand where you are going and whatever this move is for.
Now the second tip is a prerequisite of the first one. Since you already know what your goals are, it’s time to benchmark. And by benchmarking, we mean setting the standard.
Here are the standards you might want to achieve for your next blog.
✅ CTA clicks
✅ Google Search rankings
✅ Website traffic
✅ Customer satisfaction
- Speak to Your Target Audience
When you know who you are writing for, you get things done easier. New the demographics of your audience to communicate your message effectively. Understand their interest, their social groups, their age ranges, topics they would want to read, among others. This helps you plan out your attack and how to catch their attention. Do your assignment of researching them and find enough statistics and data to back your initial drafts. There are different useful tools you can find online to help you with this research and analysis, just like Google Analytics.
If that would be a challenge for you, you may conduct a survey to get other relevant data you know you’ll need in crafting blogs for your audience.
- Organizing your content
You’ll have loads of blogs after your first, that’s for sure. Before everything becomes a mess, create a plan on how you categorize your content. Divide them according to themes, then to topics, so on and so forth. When you do that, it will reflect on your website as an organized group of content. Your audience will be thankful because you make it easier for them to browse related copies of their interest.
- Editorial Calendar
Since we’re talking about organization and content categorization, let’s look at the bigger picture. Having an Editorial Calendar, allows you to plan ahead of time, and see how you can publish your copies across all social media platforms you have. This saves your time and energy and leaves you no trace of missed posts. It’s indeed a win-win move.
- The Writing Part
It takes a lot of preparation to finally start. Make sure that all your data and statistics have been translated to information that you can readily use so that you can have a smooth transition of these information to your copies. In starting your first few drafts, don’t expect it to be 100% okay — and that’s perfectly fine!
Writing is not the end goal. You should not end when you’re done. Consider rereading. Consider revising. Consider asking for opinions and perspectives. Then, rewrite. You want to make sure that your message is something valuable to your audience, or else, that will be meaningless.
You might want to ask yourself with essential questions like:
- Are my objectives met?
- If I were my audience, how would it affect me?
- Did I deliver the message well?
- What would my takeaway be if I were my reader?
- Can this be written any better?
- The Visuals
As much as words capture the heart, graphics catch the attention. With both, you can make your readers read till the end. Not only does it promote the page, but it also keeps the reader interested and associates your message to the graphics, adding to their short term memory, and hopefully to the long term.
There are a bunch of really talented graphic designers out there and you just need to find one that matches your needs and values. Invest in great designs today if you haven’t already.
- Call to Action
Publish it, but don’t leave your call to action in your copies. What do you want your audience to do? Click something? Visit a website? View the video? Purchase something? Your call.
- Social Media Presence
There you go. You find your ocean. Join where the fishes are. And find the right audience for your business.
You just hit the bottom part!
Here’s an encouragement almost 95% does not know, resulting in giving up early.
Be patient because exponential growth is real. Be ready for the big one.